Are hidden friction points in your donor journey causing you to lose valuable supporters?
In today’s fast-paced world, people are constantly bombarded with distractions and have little patience for complicated processes. Any friction in your donor journey—whether it’s before, during, or after making a donation—could deter potential donors from completing their contributions, leading to missed opportunities for your nonprofit.
That’s where donor journey optimization comes in. This strategy involves analyzing and improving each step of the donor's journey, from initial awareness to post-donation follow-up.