If your nonprofit has ever fundraised for major or planned gifts, you likely know that developing donor relationships is essential for successfully securing these types of donations. Most donors are only willing to commit a significant amount of money to organizations where they feel valued as an integral part of furthering their missions. 

You may have also conducted prospect research to gather data that helped you identify potential high-impact donors. This information can provide useful insights for reaching out to and building relationships with prospects! 

In this guide, we’ll discuss some of the best strategies for incorporating prospect research into your efforts to cultivate donors. No matter what cause or campaign you’re fundraising for, these tips can help you make tailored donation requests, boost donor lifetime values, and increase supporters’ loyalty to your organization. Let’s get started!