For many nonprofits, one of the biggest fundraising challenges isn’t donor generosity, it’s donor confusion.
Donors want to help. They want to do the right thing. But when tax laws change, even well-intentioned supporters can feel unsure about how (or whether) their giving still “counts” when tax time rolls around.
That’s why the addition of the above-the-line charitable deduction for non-itemizers in 2026 is something every nonprofit leader and fundraiser should understand and communicate clearly to donors this year.
This change may not solve every fundraising challenge, but it could remove a common mental barrier for millions of donors who don’t itemize their taxes. And considering the IRS reports that 87% of tax filers take the standard deduction, chances are this change may affect a lot of your donor base.
Let’s break down what this change means, why it matters to your organization, and how to talk about it without sounding like a tax advisor.

