Accepting non-cash assets can unlock a whole new pool of donors, yet many nonprofits still rely entirely on credit cards, cash, and checks. This reliance leaves transformational funds on the table and limits your organization’s long-term sustainability.
In fact, research shows that organizations accepting complex assets grow their overall revenue much faster than cash-only nonprofits. According to a landmark study by Dr. Russell James, nonprofits that accepted only cash gifts experienced an average 11% increase in contributions over five years, barely keeping up with inflation. Meanwhile, those accepting any non-cash gift experienced 50% growth, and those accepting appreciated securities (like stock and real estate) experienced 66% growth.

