Ask a development director how their endowment is doing, and they'll usually tell you about performance: the latest return, how the market's been treating the fund, what the investment committee said last quarter.

It's rarer for them to mention the donors they are stewarding and prospecting to support this long-term initiative.

Once an endowment is established, many nonprofits shift into maintenance mode. The fund exists, it's invested, and growth becomes something the market handles rather than something the fundraising team actively pursues. But an endowment doesn't have to grow through investment returns alone. It can grow because donors keep choosing to grow it. One of the keys, however, is knowing who to ask and how to have that conversation.

Ask most boards what their job is when it comes to fundraising, and you'll hear some version of "the ask," (if you're lucky!). What often doesn't makes the list is stewardship: thanking donors, keeping them informed, and making them feel like partners rather than a line on a spreadsheet. That usually gets left to the development team, which is a strange division of labor, since board members often bring exactly the credibility and personal relationships that make stewardship land.

Developing a reserve fund is a crucial part of maintaining your nonprofit’s stability and sustainability. As YPTC’s nonprofit financial management guide explains, “When you’re in survival mode, you might spend every dollar that comes in. To be sustainable, make sure you’re building an operating reserve. This can help provide a safety net during times of uncertainty, economic downturns, or other adverse circumstances.”

However, donors might wonder why or how you’re generating enough funds for a reserve in the first place. They might ask themselves: “Does this organization truly need my contributions if they already have enough extra funds leftover to put in reserve?”

To help you balance building your reserve and retaining donor support, this guide offers tips for advancing your reserve strategy while reinforcing donor confidence.

Many nonprofit boards spend the bulk of their fundraising conversation on one question: how do we bring in new donors? It makes sense. New donors feel like growth. They show up in board reports as a number moving in the right direction.

But that focus can overlook a bigger opportunity sitting inside the donor base you already have. According to Neon One's 2026 Recurring Donor Report, which analyzed transaction data from more than 4,000 nonprofits, the average lifetime value of a recurring donor is $7,288, more than double the $3,607 lifetime value of a one-time donor. Recurring donors also stick around far longer, giving an average of 7.5 to 8 years compared to 1.5 to 2 years for one-time donors.

Keeping supporters continuously engaged between major fundraising campaigns is a modern challenge that many nonprofit teams face. As a result, digital connection has become an increasingly important strategy for long-term retention and advocacy.

When donors contribute to your nonprofit, you want to honor their contribution and your mission by stewarding it responsibly. However, nonprofit financial management can be challenging, especially if your team currently lacks the bandwidth or expertise to complete the many associated duties effectively.

Capital campaigns are an opportunity to scale your nonprofit, whether you’re raising funds to launch a new program, open a new location, construct a building, or complete another major project. However, growing too fast can threaten your stability. For fundraising professionals, this often manifests in fears that focus on a capital campaign will divert donations away from their annual fund.

Fortunately, nonprofits can maintain or even grow their annual funds while hosting a capital campaign. Doing so requires the right strategies, technology, and potentially even professional consulting services.

In this guide, we’ll explain how a capital campaign can impact your annual fund, and what your nonprofit can do to ensure that impact is positive.

For many nonprofits, one of the biggest fundraising challenges isn’t donor generosity, it’s donor confusion.

Donors want to help. They want to do the right thing. But when tax laws change, even well-intentioned supporters can feel unsure about how (or whether) their giving still “counts” when tax time rolls around.

That’s why the addition of the above-the-line charitable deduction for non-itemizers in 2026 is something every nonprofit leader and fundraiser should understand and communicate clearly to donors this year.

This change may not solve every fundraising challenge, but it could remove a common mental barrier for millions of donors who don’t itemize their taxes. And considering the IRS reports that 87% of tax filers take the standard deduction, chances are this change may affect a lot of your donor base.

Let’s break down what this change means, why it matters to your organization, and how to talk about it without sounding like a tax advisor.

Make-A-Will Month is an annual initiative that happens every August. It is designed to raise awareness about the importance of creating a will and planning for the future. It’s a time when individuals are encouraged to take stock of their assets, reflect on their legacy, and ensure that their final wishes are legally documented.

For nonprofits, Make-A-Will Month presents a unique opportunity to engage with supporters in meaningful ways, secure long-term funding, and build stronger, more lasting relationships. By actively participating in a Make-A-Will Month campaign, your organization can take a significant step toward ensuring its sustainability and continued success.

Want help getting ready for Make-A-Will Month? Canopy has a free Make-A-Will Month Toolkit you can download to get started and maximize the impact of your campaign.

Year-end always feels like a sprint. Donors are busy wrapping up the year, inboxes are overflowing, and your team is doing everything possible to make the most of the giving season. 

But amid the rush, there’s still time to help your supporters make a real impact, and even save a little on their taxes while they do it!

The truth is, many gifts in December are made in the final stretch. In fact, roughly 10% of all charitable giving for the entire year happens in the last three days. And although those donors definitely want to help your cause, they are likely making those gifts to lock in tax benefits for the year.  

That means every message you send, every story you share, and every opportunity you highlight between now and December 31 can make a difference. 

So while there’s not much time left on the clock, there is time to be strategic. Here are three smart giving moves your donors can still make before the end of the year, and how your nonprofit can help them do it.