Nonprofit Investment Management Blog

Ann Fellman

As Chief Marketing Officer at Bloomerang, Ann Fellman champions the company's mission to empower For-Purpose organizations through innovative fundraising technology. With over 25 years in technology marketing, including spearheading memberships at the Minnesota High Tech Association and being recognized as one of the "Top Women Leaders in SaaS of 2018," Ann's expertise lies in connecting nonprofits with the essential fundraising software they need to grow a robust nonprofit culture and achieve next-level impact. Her strategic thought leadership ensures Bloomerang’s Giving Platform remains at the forefront, helping nonprofits raise more, build culture, and retain supporters for sustained growth.

How to Approach Major Gift Follow-Up: 6 Tips for Nonprofits

Posted by Ann Fellman on Aug 28, 2025 9:00:00 AM

The title of the article, “How to Approach Major Gift Follow-Up: Tips for Nonprofits.”

Experts generally estimate that 80% of donations come from about 20% of donors. Bloomerang’s research shows an even greater divide, with 88% of donations coming from 12% of donors.

That’s why cultivating major donor relationships is so important. They can truly make a massive impact on your cause and help you serve more beneficiaries. This guide will walk you through how to follow up with major donors to retain their support and keep them as part of your community.

Topics: Nonprofit

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