Revenue and expense data tell you how money has moved in and out of your organization. However, this information doesn’t tell you what your organization is worth overall. For that, you need to look at net assets: the nonprofit equivalent of equity in the for-profit world, and often considered a measure of your organization’s true financial standing.
This metric is critical for capacity-building, reporting, strategic planning, and many other financial activities at your nonprofit. Strong donor stewardship and impact reporting play a role here, too. Supporters and grantmakers who understand where their gifts landed are more likely to trust your organization long-term.
In this article, we’ll discuss the three major net asset classifications, where they show up on your financial statements, and some habits to promote accurate reporting.

