Every major gift officer understands the pressure to close big gifts. When it comes to securing these contributions, the key to long-term success isn’t moving faster; it’s slowing down and building genuine, lasting relationships.
Major donors often seek a deep connection with the causes they support. Cultivating these relationships requires a thoughtful, individualized approach. It takes time, patience, and consistency, but the payoff is well worth it!
Strong relationships with major donors lead to greater lifetime giving, increased donor retention, and more meaningful impact. Let’s explore proven strategies to help you develop lasting partnerships with these supporters, from the first gift to long-term stewardship.
