53.37% of nonprofits agree that it’s vital to acquire multiple major gifts. Yet, 58.87% of organizations lack a major gift strategy, and 75.32% attribute this to a lack of investment on their part. 

This staggering contradiction underscores the need to emphasize major gift fundraising. While technology-driven engagement tactics and personalized outreach can grab prospects’ attention, achieving success with major donors is about more than simply asking for funds. It’s about strategically positioning your organization as a trustworthy and effective partner by clearly demonstrating the measurable return on investment (ROI) their gifts generate. 

Impact data turns your major gift fundraising appeals from transactional requests into proposals for strategic, long-term partnerships. With an effective impact reporting process in place, your nonprofit can establish deeper trust with donors and cultivate stronger relationships that lead to major gifts. 

Let’s unpack the role of impact reporting in cultivating major gifts.