While membership dues alone used to be enough to power many associations’ operations, economic and industry shifts have made this strategy riskier. Association executives must intentionally expand alternative income streams to build long-term sustainability.
Chris Krueger
Chris Krueger is the Executive Vice President of Public Affairs for the Kellen Company. Chris uses his public affairs expertise to lead a division advancing client interests in the federal, state, and regulatory arenas. Chris utilizes his 20 years of experience to coordinate political engagement and public affairs, maintaining relationships with decision makers and external stakeholders on behalf of clients.
Prior to joining Kellen, Chris held government affairs, advocacy outreach and external affairs positions with multiple trade associations and political issue management firms in Washington, D.C. His background includes focus on energy, financial services, small business, healthcare, and education efforts.
Originally from Northeastern Ohio, he launched his career working on political campaigns, having served on presidential, federal, state, and local level efforts. Chris currently resides in Washington, D.C. with his wife and two daughters.
Recent Posts
4 Avenues for Your Association to Diversify Non-Dues Revenue
Posted by
Chris Krueger on Jul 9, 2026 8:00:03 AM
Topics: Nonprofit, Operations & Governance

