Finance documents can seem confusing and boring to nonprofit fundraisers and marketers. But with more nonprofits fighting for a limited amount of donors, it is critical to be strategic and thorough in your marketing and fundraising efforts.
Due to the increased popularity of online rating and charity evaluator sites, donors are turning to public records more than ever to evaluate nonprofit organizations. Continue reading to find out what a form 990 is, why it is important, and how you can optimize it to maximize major gifts and donor relations.
