Carnegie Market Blog


E-Commerce Growth and Brand Loyalty

Posted by Brent Luce on Mar 12, 2018 4:32:13 PM

E-Commerce Growth

We all know that technology and the rise of the Millennials are changing consumer behavior like never before. One result is that e-commerce continues to grow. I thought it would be interesting to share (below) a chart of e-commerce sales, which are still a fraction of total retail sales. As you can see, this has been a logarithmically growing trend, and is in the accelerating part of the disruption “S-curve” – I certainly would not want to fight this trend. Read More: U.S. e-commerce sales grow 16% in 2017

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Topics: Millennials, e-commerce, brand loyalty, sector dispersion

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