Carnegie Market Blog


Death of the Bundle?

Posted by Brent Luce on Aug 8, 2015 4:30:00 PM

The market was abuzz today about the “death of the bundle” as media stocks dropped on weak cable subscriber data.  We all know people who have dumped cable in favor of streaming services and I have observed that my 14-year old kids watch most of their television via streaming services.   Since 2010, 13- to 24-year olds have cut their traditional television viewership by 32 percent, while 25- to 34-year olds are watching 23 percent less traditional television.  Meanwhile, high-flying stock Netflix stock (below) has moved up almost 20x since 2012 and has been hitting new all-time highs on a daily basis.  The question is whether the market is getting ahead of itself or are we are truly seeing a rapid and permanent change in the cable industry?

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Topics: Oil, TV

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