Carnegie Market Blog


Inflation and the Biggest Product Launch Ever

Posted by Brent Luce on Apr 7, 2016 3:49:21 PM

Biggest Product Launch Ever

Last week, Tesla started taking “reservations” for the new Tesla Model 3.  The Model 3 is the new Tesla for the masses – the electric car that Tesla CEO Elon Musk believes will revolutionize the auto industry.  It turns out that in the first week, as evidenced by the lines at Tesla dealers you may have seen in the media, Tesla received reservations for 325,000 model 3s.  This number shattered expectations and represents $14 billion in sales, making it the biggest product launch in history, at least according to Elon Musk.  Put another way, the rest of the industry sold 90,000 units in the U.S. in 2015.   Maybe they need to start applying surge pricing on Teslas to balance supply and demand…haha.  What is unknown at this point is how many of these reservations will convert to sales and how much difficulty Tesla will have in delivering all of these vehicles.  MORE:  Everything you want to know about the Tesla Model 3 

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Topics: Market Dispersion, Tesla, Inflation, S&P Operating Margins

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